The news: Integral Ad Science is expanding its partnership with Reddit to bring its full Total Media Quality (TMQ) suite to the platform, enhancing global ad measurement and brand safety.
- The rollout gives advertisers access to viewability, invalid traffic (IVT), and brand suitability metrics across Reddit’s 100,000+ communities.
- AI-powered content classification, cross-format measurement, and signal platform reporting are now integrated, building on the initial IAS-Reddit partnership launched earlier this year.