QR Codes Forecast and Trends 2022

Opportunities Driven by the Contactless, Cashless Economy

Executive Summary

QR codes are becoming embedded in the ways customers engage in marketing. Retail, quick-service restaurant (QSR), and hospitality businesses have been the main users of QR codes thus far. Marketers have significant opportunities to leverage QR codes in areas such as shopping centers, billboards, interactive TV, interactive screens, and nonfungible tokens (NFTs).

3 Key Questions This Report Will Answer

  • How large is the QR code market and how large will it become?
  • How is customer behavior changing around QR codes?
  • What new use cases in retail and marketing will likely emerge?

WHAT’S IN THIS REPORT? Our forecast for the QR code market, key factors and trends driving market growth, and how marketers and retailers can take advantage of key opportunities.  

KEY STAT: The number of US smartphone users scanning a QR code will increase from 83.4 million in 2022 to 99.5 million in 2025.

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    Table of Contents

    1. Executive Summary
    2. Key Points
    3. How Large Is the QR Code Market?
    1. Opportunities for Continued Growth in Diverse Sectors
    2. QR Code Strategies to Improve Customer Engagement and Experience
    3. Insider Intelligence Interviews
    1. Read Next
    2. Sources
    3. Media Gallery

    Interviewed for This Report

    Benjamin Claeys
    QR Tiger
    Founder and CEO
    Interviewed December 22, 2021
    Christoff Jaritz
    Vice President, Marketing and Growth
    Interviewed December 15, 2021
    Maryann Moschides
    Interviewed December 23, 2021
    Jim Norton
    Chief Revenue Officer
    Interviewed December 22, 2021
    Olivia Oshry
    Marketing and Communications
    Interviewed December 13, 2021
    Tim Woitkun
    Group Media Director
    Interviewed December 21, 2021

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    Peter Adrian


    Suzy Davidkhanian
    Principal Analyst, Retail & Ecommerce
    Caroline Fulford
    Senior Researcher
    Chris Keating
    Director, Research
    Rini Mukhopadhyay
    Forecasting Analyst
    Yoram Wurmser
    Principal Analyst

    "Behind the Numbers" Podcast