The news: Global PC shipments continued their decline in Q3 by 15.0% YoY due to cooling demand and persistent global supply chain issues, per IDC’s Personal Computing Device Tracker.
Why it’s worth watching: PC shipments have long been considered a yardstick of economic performance and an indicator of the larger supply chain situation.
Mac sales are surging: “Consumer demand has remained muted, though promotional activity from the likes of Apple and other players has helped soften the fall and reduce channel inventory by a couple weeks across the board,” said Jitesh Ubrani, research manager for IDC's mobility and consumer device trackers.
The big takeaway: Shortages over the past several years have driven the product mix toward the premium end of the market, where Apple remains a key player. Continued Mac adoption will grow its market share.
Apple’s Mac desktops and laptops have seen a range of recent design and performance changes, with new form factors and updated Apple Silicon M2 processors.
This article originally appeared in Insider Intelligence's Connectivity & Tech Briefing—a daily recap of top stories reshaping the technology industry. Subscribe to have more hard-hitting takeaways delivered to your inbox daily.