With user growth slowing and measurement limitations proving intractable, social networks are in the middle of a pivot they hope will support a new phase of growth. While the industry shifts, US ad spending growth in 2023 will be some of the slowest we’ve recorded for the channel.
Key Question: How is social network ad spending changing? Which ad formats are gaining traction?
KEY STAT: Social network ad spending this year will grow at the slowest rate we’ve ever recorded.
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