This is the latest installment in an ongoing series of quarterly video ecosystem overviews focusing on monetization, audience, platforms and content. The goal of each report is to provide a summary of key recent developments.
WHAT’S IN THIS REPORT? This report covers key events in the digital video industry based on data, trends and business activity in Q2 2018.
KEY STAT: US digital video ad spending will climb through 2022, while TV will track downward. This differs from our previous forecast in mid-2017. We now anticipate faster-than-expected increases for video, while TV will see annual decreases (except for 2020) instead of slight growth.