Publicis strengthens retail media capabilities with Mars United Commerce acquisition

The news: Publicis Groupe has purchased Mars United Commerce (MUC) for an estimated $600 million, according to The Wall Street Journal. This move strengthens Publicis' ability to help brands enhance their product offerings in both physical and digital stores by combining MUC’s shopper data with the agency’s consumer insights.

• MUC specializes in commerce marketing, with expertise across online and offline shopper ecosystems, serving over 1,000 global clients.
• Publicis plans to integrate MUC’s capabilities with its existing platforms, such as Profitero and CitrusAd, to create a comprehensive retail and commerce solution for brands.