The news: Omnicom reported 3.4% organic growth in Q1, with standout performance in its Media (7.2%) and Precision Marketing (5.8%) segments. The company continues to enhance Omni AI, its core marketing platform, and its proposed merger with IPG was granted regulatory approvals in five jurisdictions, including China and Brazil.
- Earlier in the week, Publicis posted 4.9% Q1 organic growth, boosted by a dozen new business wins including Coca-Cola and Sam’s Club. It also moved to integrate newly acquired Lotame into its Epsilon platform.
- WPP, by contrast, continues to restructure. Despite its acquisition of InfoSum to bolster clean room capabilities, the company is expected to deliver flat or minimal growth this year.