The trend: Consumers across the income spectrum are frequenting restaurants less often than they were at the start of the year.
- The phenomenon is particularly pronounced among lower-income households as 41% of households that earn less than $50,000 are having dinner at fast-food restaurants less often, 43% are having dinner at sit-down restaurants less often, and 35% are ordering takeout or delivery less often, per Ipsos.
- However, it’s evident across the board. A significant share of more affluent households are cutting back; 29% of households that earn more than $125,000 are having dinner at fast-food restaurants less often, 31% are having dinner at sit-down restaurants less often, and 25% are ordering takeout or delivery less often.