Over 90% of digital display advertising transacts programmatically. What does that mean, exactly? We dive into the fundamentals, define important terms, clear up jargon, introduce major players, and explore standard processes, while busting some myths along the way.
3 KEY QUESTIONS THIS REPORT WILL ANSWER
What, exactly, is programmatic advertising, and how big is the programmatic market?
Who are the major players in programmatic advertising, and what purpose does each player serve?
What does the typical programmatic bid look like?
WHAT’S IN THIS REPORT? A review of essential concepts and tech foundations that enable programmatic advertising. It features our most recent programmatic digital display ad spending forecast, which includes estimates of walled garden spending.
Here’s what’s in the full report
2files
Exportable files for easy reading, analysis and sharing.
6charts
Reliable data in simple displays for presentations and quick decision making.
View a slide-show representation of this report’s key insights, where carefully vetted data is combined with industry trend analysis, included at no extra cost.
Gain access to reliable data presented in clear and intelligible displays for quick understanding and decision making on the most important topics related to your industry, included at no extra cost.