Programmatic display ad spending is growing despite challenging economic conditions. Where it’s growing, and how fast, depends on how much data advertisers can access.
Advertisers are prioritizing programmatic channels as they cope with ongoing economic uncertainty. But the industry is being reshaped by privacy legislation. As a result, spend is shifting into environments where advertisers have more data and more control.
KEY QUESTIONS
How much will US advertisers spend on programmatic display advertising in 2023?
How does that spending break down by device, format, and transaction method?
How does the US compare with other markets around the world?
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Programmatic display ad spending is growing despite challenging economic conditions. Where it’s growing, and how fast, depends on how much data advertisers can access.