Industry Voices: Spotlight on Procter & Gamble’s Janette Yauch
Older consumers may recall the iconic Bounty TV commercials featuring “Rosie.” But to attract Gen Z, Procter & Gamble is taking its messaging to digital channels. Watch Industry Voices Spotlight on CPG with Janette Yauch, brand vice president of Bounty and Puffs at P&G, to learn how it’s leveraging Twitch and TikTok.
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Watch previous episodes from our Spotlight on Retail series:
Industry Voices: Spotlight on Banana Republic’s Jen Mullen
Industry Voices: Spotlight on Shiseido's Alessio Rossi
Industry Voices: Spotlight on Article's Duncan Blair
Industry Voices: Spotlight on Mint Mobile’s Aron North
Watch episodes from March's Spotlight on Women Leaders series:
Industry Voices: Spotlight on Kibou's Nell Shapiro
Industry Voices: Spotlight on Dickies’ Kathy Hines
Industry Voices: Spotlight on Purely Elizabeth’s Elizabeth Stein
Industry Voices: Spotlight on Danone’s Sonika Patel
Industry Voices: Spotlight on Deloitte’s Suzanne Kounkel