Five US states currently have comprehensive consumer data protection laws in effect. With five more state privacy laws on the horizon, advertisers need to get up to speed with compliance.
During digital advertising’s early days, privacy was an afterthought—if that. Over the last decade, regulators have stepped in, establishing more stringent legal requirements around the collection and use of consumers’ personal data. Today, US advertisers face a complex and continually expanding patchwork of state privacy legislation. This report will explore key concepts and statutory provisions, discuss important policies and instructive court cases, and consider what’s in store for the era of privacy austerity.
Key Question:What’s the state of privacy legislation in the US, and how can brands set themselves up for success in the evolving regulatory landscape?
The information provided in this report does not, and is not intended to, constitute legal advice. It is meant to help advertisers work through the basics of this complicated topic so they can anticipate industry disruption and have more informed conversations with their legal teams.
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Table of Contents
Report Snapshot
What is privacy?
What are the key terms?
What’s the current state of the US privacy legislation landscape?
What are the similarities and differences between state laws?
Will there be a federal privacy law?
What is the FTC’s role in privacy regulation?
What do dark patterns have to do with privacy, and why should marketers care?
How do consumers feel about privacy and data protection?
What steps do advertising stakeholders need to take?
Insider Intelligence Interviews
Sources
Media Gallery
Interviewed for This Report
Aaron Massey
Future of Privacy Forum
Senior Policy Analyst, Advertising Technologies and Platforms
Interviewed May 19, 2023
Emilie Kuijt
AppsFlyer
Data Protection Officer
Interviewed May 18, 2023
Richy Glassberg
SafeGuard Privacy
Co-Founder and CEO
Interviewed May 22, 2023
Tony Ficarrotta
Interactive Advertising Bureau (IAB)
Assistant General Counsel
Interviewed May 16, 2023
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