During digital advertising’s early days, privacy was an afterthought—if that. Over the last decade, regulators have stepped in, establishing more stringent legal requirements around the collection and use of consumers’ personal data. Today, US advertisers face a complex and continually expanding patchwork of state privacy legislation. This report will explore key concepts and statutory provisions, discuss important policies and instructive court cases, and consider what’s in store for the era of privacy austerity.
Key Question: What’s the state of privacy legislation in the US, and how can brands set themselves up for success in the evolving regulatory landscape?
The information provided in this report does not, and is not intended to, constitute legal advice. It is meant to help advertisers work through the basics of this complicated topic so they can anticipate industry disruption and have more informed conversations with their legal teams.
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