The Privacy-First Programmatic Opportunity

Programmatic will account for more than 9 in 10 display ad dollars in the US this year. But programmatic advertisers and publishers face new challenges as they adapt to signal loss from data protection legislation and other privacy changes from browsers and operating systems.

This deck helps solution providers approach advertisers and publishers with data-rich pitch slides, compelling content marketing assets, and thoughtful prospecting emails that highlight the privacy-first programmatic opportunity.

Specifically, it will:

• Size the programmatic advertising market.
• Illustrate consumer preferences around privacy.
• Propose how advertisers and publishers can adjust their data strategies to support programmatic buying and selling in the privacy-first era.