Primary Care Disruptors

The Transformation of Primary Care Delivery Is Upon Us

Executive Summary

Primary care is being disrupted by shifting market economics, a burned-out physician workforce, and the rise of consumerization in healthcare. As investments pour into innovative primary care companies, opportunistic players are building new models of care delivery. Industry stakeholders across the ecosystem are paying attention to how these entrants are shaking up arguably the most important part of healthcare.  


  1. Why is the primary care market ripe for disruption and what are the opportunities for newer players? 
  2. Who are the disruptive companies and what are they pitching that sets them apart from incumbents? 
  3. How can established providers best position themselves for the future?    

WHAT’S IN THIS REPORT? We examine how the primary care business model has changed and the key elements driving that transformation. We take a deep dive into how innovative companies in the healthcare space—disruptors, as they’ve been called—are utilizing high-touch, patient-centric strategies to reimagine primary care.

KEY STAT: The conventional primary care patient is fading away. Just 58.2% of US adults are expected to have at least one in-person visit with a primary care physician in 2022—down from 62.8% in 2018. Disruptors are using new strategies to treat patients increasingly frustrated with the medical status quo.

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    Table of Contents

    1. Executive Summary
    2. Key Points 
    3. A $300 Billion Market Ripe for Disruption
    4. Investors Eye Opportunities 
    1. Startups Poised to Disrupt Primary Care 
    2. Disruptors Home in on Value-Based Care   
    3. Technology’s Heightened Role 
    4. How Traditional Providers Can Catch Up 
    1. Insider Intelligence Interviews
    2. Read Next
    3. Sources
    4. Media Gallery

    Interviewed for This Report

    Matt Caine
    Solic Capital Advisors, LLC
    Managing Director
    Interviewed July 28, 2021
    Rebecca Etz, PhD
    Larry A. Green Center
    Interviewed August 11, 2021
    Farzad Mostashari, MD
    CEO and Co-Founder
    Interviewed August 2, 2021
    John Ransom
    Raymond James
    Managing Director, Healthcare Equity Research
    Interviewed July 27, 2021

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    Rajiv Leventhal


    Jeane Han
    Senior Researcher
    Rayna Hollander
    Lisa Phillips
    Principal Analyst, Digital Health