Powering Personalization: How to Turn Customer Data Into Smarter Action | Sponsored Content | Tech-Talk Webinar | On-Demand

Watch as PwC’s Brian Morris, marketing data and analytics leader, and Dan Renner, marketing, sales, and service transformation specialist, outline what’s needed to unlock the power of personalization when using a customer data platform.

After this webinar, you’ll know how to:

• Connect internal data to create a single, accurate, and up-to-date view of your customers
• Target with increased precision to anticipate—and act on—customers’ needs and expectations
• Deliver personalization quickly with contextually triggered, cross-channel prompts targeted to individuals

Presenters:

Brian Morris is marketing data and analytics leader at PwC. With more than 25 years of financial services industry experience, Brian has worked with banking, insurance, and financial markets companies globally in developing and advancing their customer analytics and digital strategy, which includes customer strategy/marketing analytics, enterprise data management, data quality, situational and advanced analytics, and data visualization.

Dan Renner is a marketing, sales, and service transformation specialist at PwC. As a member of PwC’s data analytics technology practice, he’s focused on CRM strategy, cross-channel marketing, business analytics, and consumer experience development.

Moderator:

Marissa Coslov is vice president of business development at eMarketer. She is an experienced sales and account executive, with a proven track record of selling on an enterprise level while educating and building value among the world’s largest and most recognizable brands, agencies and ad-tech companies.