Post-Roe, concerns about health apps fade even as privacy risks rise

For more insights and key statistics on the biggest trends in today’s most disruptive industries, subscribe to our Chart of the Day newsletter.

Across generations, the majority of US adults are concerned about the privacy of their health data within smartphone apps, according to Morning Consult. While the percentage of those with concerns has declined for all except Gen Z since 2021, older adults are still more likely to have this worry.

Beyond the chart: We forecast nearly 90 million people in the US will use a health or fitness app at least once per month this year, making up 34.1% of the smartphone-using population. This user base will grow slightly each year through 2026, but the overturning of Roe v. Wade—which occurred after our forecast was finalized—and the privacy issues it brought may put a damper on adoption.

More like this:

• People Are (Rightly) Concerned About Data Privacy for Women's Health Apps
• Healthcare investments are slowing down
• D2C telehealth companies are the latest to erode privacy
• Yesterday’s Chart of the Day: Social rally