Why Procter & Gamble Wants to Upend the Upfronts

Why Procter & Gamble Wants to Upend the Upfronts

Traditionally, advertisers make big spending commitments to get the best deal on TV inventory. eMarketer principal analyst at Insider Intelligence Nicole Perrin speaks with fellow principal analyst Andrew Lipsman, senior analyst Ross Benes, and forecasting analyst Eric Haggstrom about why Procter & Gamble's chief brand officer Marc Pritchard thinks marketers don't benefit from this arrangement as much as those on the sell side do. They also talk about what's going on at Quibi, Apple TV+, and The Walt Disney Co.

Subscribe to the "Behind the Numbers" podcast on SoundCloud, Apple Podcasts, Pandora, Spotify, or Stitcher.

Made possible by

Sitecore

Meeting the expectations of today’s consumer means you have to deliver memorable digital experiences. Sitecore empowers more than 5,000 brands to create personalized content that shows you understand your customers’ needs. Explore our resources and learn how to make digital your difference through customer connections that power your business. Find out more.