Where Americans Socially Network

Audio by Blake Droesch | Oct 8, 2020

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eMarketer · Where Americans Socially Network, Shopping in Reels and Facebook Messaging Instagram | Oct 8, 2020

eMarketer senior forecasting analyst Peter Newman and junior analyst at Insider Intelligence Blake Droesch discuss how the pandemic affected Americans' social networking behavior and where the major platforms now rank. Then, Blake talks about Facebook allowing cross platform messaging between Messenger and Instagram, shopping on Reels and IGTV, and a Delta Air Lines social media post.

The Coronavirus Pandemic Bump: US Social Network and Mobile Messaging Users, 2020 (% change)

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