What's Going on with Facebook and Apple?

Audio by eMarketer Editors | Sep 3, 2020

Download

Share

Topics

eMarketer · Facebook's Concern Over Apple's Privacy Changes, CVS's Ad Platform and Mobile Ad Spend | Sep 3, 2020

eMarketer principal analysts at Insider Intelligence Nicole Perrin and Yory Wurmser discuss why Facebook is sounding the alarm on Apple's iOS 14 update to its privacy and tracking settings. They then talk about CVS's new ad platform, programmatic returning to pre-pandemic norms, and how mobile ad spending is fairing.

Internet Users in the EU and US Who Are Likely to Ask Companies to Delete All Their Stored Data and Opt Out of Companies Collecting Information* About Them, April 2019 (% of respondents)

Subscribe to the "Behind the Numbers" podcast on SoundCloud, Apple Podcasts, Pandora, Spotify or Stitcher.

Made possible by

The third-party cookie is going away, the pandemic is disrupting behavior, and privacy is now an expectation. That’s why Neustar launched Fabrick™ - to give brands, publishers, and platforms sustainable options to future-proof their marketing. Fabrick combines powerful Identity-based solutions with trusted industry partnerships to solve today's challenges.