Podcast | What's Next for Programmatic

Audio by eMarketer Editors  | Dec 18, 2018
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Programmatic Advertising
United States

In the latest episode of "Behind the Numbers," analyst Lauren Fisher discusses the ways that programmatic is being used for audio, out-of-home and TV ad buys. What's driving the changes, and what stands in the way of faster growth?

Types of Radio/Digital Audio Ads that US Radio Ad Buyers Are Interested in Purchasing Programmatically, April 2017 (% of respondents)
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