What Insider Intelligence Analysts Expect in 2021: Connected TV and measuring digital

Audio by Nicole Perrin, and Eric Haggstrom  | Dec 22, 2020
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What Insider Intelligence Analysts Expect in 2021: Connected TV and measuring digital
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eMarketer Podcast
United States

eMarketer principal analyst Nicole Perrin and forecasting analyst at Insider Intelligence Eric Haggstrom discuss what they're paying attention to in 2021 and why: digital ad measurement, connected TV, and ecommerce channel advertising.

Reasons US Agencies and Brand Marketers Are Shifting Linear TV Budget to OTT/Connected TV (CTV) in 2021, Nov 2020 (% of respondents)
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