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EMARKETER

What Happens to Print During a Pandemic?

Audio by Mark Dolliver, Nicole Perrin, Oscar Orozco  |  Oct 22, 2020
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What Happens to Print During a Pandemic?
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eMarketer Podcast
United States

eMarketer principal analysts Mark Dolliver and Nicole Perrin, junior forecasting analyst Nazmul Islam and senior forecasting analyst at Insider Intelligence Oscar Orozco discuss what the coronavirus pandemic has and hasn't done to print media. They then talk about racial diversity in ads, millennials in decision-making roles, and American teens' favorite social media platforms.

US Newspaper* Ad Revenue Share, Digital vs. Print, 2013-2018 (% of total)
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