What an ad rebound next year actually means, reaching ad-free streamers, and podcast ads

Audio by Eric Haggstrom and Nicole Perrin  | Dec 8, 2020
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What an ad rebound next year actually means, reaching ad-free streamers, and podcast ads
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eMarketer Podcast
United States

eMarketer forecasting analyst Eric Haggstrom and principal analyst at Insider Intelligence Nicole Perrin discuss what an advertising rebound will actually look like next year. They then talk about how to reach ad-free streamers, new podcast measurement guidelines, and whether WarnerMedia just killed the movies.

Estimated Change in Digital CPMs due to the Coronavirus Pandemic According to US Ad Sellers, by Channel, May 2020 (% change vs. original plan for 2020)
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