The Weekly Listen: Super Bowl LVII ads, livestreaming in the wrong place, and metaverse ad views

On today's episode, we discuss the significance of Super Bowl LVII ads already selling out, why personalization is so difficult, ad views in the metaverse, why folks are livestreaming in the wrong place, what to make of Oprah's content deal with Apple TV+ ending, an explanation of the most important sustainability features for retailers to offer, where tailgating came from, and more. Tune in to the discussion with our analysts Blake Droesch, Dave Frankland, and Max Willens.

Subscribe to the “Behind the Numbers” podcast on Apple Podcasts, Spotify, Pandora, Stitcher, Podbean or wherever you listen to podcasts.

Neustar, Inc., a TransUnion company, is a leader in identity resolution providing data and technology that enables trusted connections between companies and people. Neustar offers industry-leading solutions in marketing, risk and communications that responsibly connect data on people, devices and locations, through billions of transactions.