TikTok's next act, YouTube to invest in 'Shorts,' and LinkedIn to launch audio events

On today's episode, we discuss what the next, most important initiatives will be for TikTok. We then talk about what YouTube plans to do with its short-form video format "Shorts" and whether LinkedIn's audio events will work out. Tune in to the discussion with our analyst Debra Aho Williamson.

Subscribe to the "Behind the Numbers" podcast on SoundCloud, Apple Podcasts, Pandora, Spotify, or Stitcher.

Made possible by


MNTN Performance TV transforms streaming television advertising into a scalable performance channel. Combine the power and prestige of TV, with the precise targeting and measurement of a digital ad channel.

Get started today.