The Role of Influencers in the Purchase Process

Audio by eMarketer Editors  | Feb 25, 2020
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The Role of Influencers in the Purchase Process
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eMarketer Podcast
United States

eMarketer principal analyst Debra Aho Williamson and junior analyst Blake Droesch recount their experiences interviewing 16 social media creators about how they approach brand partnerships, which platforms are working for them and influencers' role in the purchase process.

What Makes US Gen Z and Millennial Internet Users More Likely to Buy Products/Services that an Influencer Recommends? (% of respondents, Sep 2019)
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