The Future of the Movie Theater

Audio by Peter Vahle, Eric Haggstrom and Paul Verna | Sep 21, 2020

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eMarketer · The Future of the Movie Theatre, HBO Max with Ads and Apple One Subscription Bundles | Sep 21, 2020

eMarketer forecasting analysts Eric Haggstrom and Peter Vahle and vice president of content studio at Insider Intelligence Paul Verna discuss the future of the movie theater. Will movies make a comeback and what will they look like? They then talk about HBO Max with ads, AT&T's possible wireless phone plans subsidized by ads, and Apple One subscription bundles.

US Adults Who Prefer Watching a Newly-Released Movie in a Theater vs. at Home via Streaming Service, March 2020 (% of respondents)

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