Podcast | The Charm of Social Stories

Audio by eMarketer Editors  | Dec 4, 2018
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Social Media Marketing
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In the latest episode of "Behind the Numbers," analyst Debra Aho Williamson joins us in the studio to talk about social stories—what she calls a 21st Century daily diary. What is it about stories that users and advertisers alike seem to find so appealing?

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Marketing With Stories on Facebook, Instagram and Snapchat

 

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