The Ad Platform: What to expect from the AppTrackingTransparency update

Audio by Nicole Perrin  | Apr 14, 2021
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The Ad Platform: What to expect from the AppTrackingTransparency update
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eMarketer Podcast
United States

Apple plans to roll out a major update to iOS this spring, requiring an opt-in before apps can track users across channels. "Behind the Numbers" host Marcus Johnson turns the tables on eMarketer principal analyst at Insider Intelligence Nicole Perrin to ask about the latest research on AppTrackingTransparency opt-ins, the China Advertising ID (CAID), and how advertisers are preparing.

Expected Impact of Apple's Planned Changes to Identifier for Advertisers (IDFA) on Select Marketing Capabilities According to Mobile Marketers Worldwide, Sep 2020 (% of respondents)
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