On today's episode, we discuss the pillars driving what's next in retail media, how to navigate the pros and cons of retail media expansion, and retail media budget commitments. We then talk about how eBay is streamlining things, the significance of Wayfair's bump in the road, and Nike's foray into the metaverse. Tune in to the discussion with senior director of strategic marketplace services at Tinuiti Elizabeth Marsten and eMarketer principal analyst at Insider Intelligence Andrew Lipsman.
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Rethink. Performance
It’s time to stop thinking about brand & performance separately. With an hour between click & doorstep, the funnel has collapsed. You need to brand as you sell and sell as you brand.
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