Reimagining Retail: TikTok shopping and the communities driving commerce

On today's episode, in our "Retail Me This, Retail Me That" segment, we discuss TikTok's available shopping features, its advertising versus commerce priorities, and what brands should be doing on the platform. Then for "Pop-Up Rankings," we rank the top four TikTok communities driving commerce right now. Join our analyst Sara Lebow as she hosts analysts Sky Canaves and Jasmine Enberg.

Subscribe to the “Behind the Numbers: Reimagining Retail” podcast on Apple Podcasts, Spotify, Pandora, Stitcher, Podbean or wherever you listen to podcasts.

Skai’s omnichannel marketing platform connects your data and workflows across all walled garden media. Access data intelligence, make real-time campaign optimizations, manage all digital channels, and understand what’s actually working in order to drive growth.

Learn more at skai.io.