Podcast listeners’ favorite app? Hint: It’s not an audio platform.

For more insights and key statistics on the biggest trends in today’s most disruptive industries, subscribe to our Chart of the Day newsletter.

YouTube is the preferred podcast platform among US listeners of this medium, according to Morning Consult. Spotify takes second place, followed by Apple Podcasts and Pandora.

Beyond the chart: When Morning Consult conducted its survey, the podcast experience on YouTube was video-centric, but since then, the platform has announced plans to add audio-only podcasts and podcast ads to YouTube Music in the near future. In the new audio-first experience, podcasts—unlike videos—will play even when the phone screen is locked.

YouTube’s push into podcasting is a smart move for the company. We forecast US podcast ad spend will grow 28.8% this year to reach $2.25 billion.

More like this:

• YouTube Music for Android preps support for podcasts
• Now is not the time for Google to part ways with YouTube
• How to use SEO to inform your paid YouTube and TikTok strategy
• Spotify stays strong through a rocky 2022, but podcasts have a rough road ahead
• Yesterday’s Chart of the Day: TikTok comes for Netflix