Over 70% of US podcast listeners fast forward through ads

For more insights and key statistics on the biggest trends in today's most disruptive industries, subscribe to our Chart of the Day newsletter.

Close to 34% of US adult monthly podcast listeners almost always skip ads in the shows they regularly tune in to, and about 17% do so most of the time. In fact, more than 7 in 10 bypass in-episode commercials—for toothbrush subscriptions, mail-order mattresses, and the like—at least some of the time.

More like this:

• Report: The Marketing and Advertising Agency Report 2021
• Article: Global ad spend will grow more than 10% this year as economy recovers quicker than expected
• Article: Apple enhances productivity between devices, pushes more granular privacy and health features