The Key Social Trends of 2022: Viral commerce, micro-influencers, and more

Audio by Rachel Hasson, and Debra Aho Williamson | Jan 11, 2022

Download

The Key Social Trends of 2022: Viral commerce, micro-influencers, and more

Share

Topics

eMarketer Podcast

On today's episode, we discuss why viral commerce will be the "it" trend this year and why micro- and nano-influencers are making a comeback. We then talk about what to expect from TikTok in 2022 and livestream shopping expectations. Tune in to the discussion with eMarketer principal analyst at Insider Intelligence Debra Aho Williamson.

Which Type of Ad/Content on Social Media Is Most Influential in Getting US Adults to Make a Purchase? (% of respondents, Dec 2020)

Subscribe to the "Behind the Numbers" podcast on SoundCloud, Apple Podcasts, Pandora, Spotify, or Stitcher.

Made possible by

Smartly.io automates every step of social advertising to unlock greater performance and creativity. Ready to take your social advertising to the next level?