How Authentic Can an Influencer Really Be?

eMarketer principal analyst Debra Aho Williamson discusses the influencer shift toward authenticity, and why influencer marketing may soon become regulated. She also assesses Facebook’s mind-reading program, a TikTok smartphone and Apple’s new credit card.

Subscribe to the "Behind the Numbers" podcast on SoundCloud, Apple Podcasts, Spotify or Stitcher.

"Behind the Numbers" Podcast