Podcast | Hoop Streams: How March Madness Plays Out on TV and Video

Podcast | Hoop Streams: How March Madness Plays Out on TV and Video

In the latest episode of "Behind the Numbers," eMarketer principal analyst Paul Verna talks about March Madness and the NCAA men’s and women’s basketball tournaments. He explains who's watching, how they're watching, and how much advertisers are dropping on the Final Four event.

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