Podcast | YouTube ‘Unboxed’ Videos Could Be Secret Formula for Selling Toys

Audio by eMarketer Editors  | Mar 29, 2019
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Podcast | YouTube ‘Unboxed’ Videos Could Be Secret Formula for Selling Toys
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In the latest episode of "Behind the Numbers," eMarketer principal analyst Andrew Lipsman talks about how retailers are capitalizing on YouTube’s unique relationship with younger audiences through the "unboxing" phenomenon.

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