Podcast | For the Grammy Awards, a Struggle for Relevance

Audio by eMarketer Editors  | Feb 12, 2019
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Podcast | For the Grammy Awards, a Struggle for Relevance
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United States

In the latest episode of "Behind the Numbers," we're digging into the data behind the Grammy Awards. What do the audience trends suggest for the future? How are shifting TV audience trends affecting the awards show and are political controversies driving interest or leading viewers to opt out?

How Do US Internet Users Listen to Music? (% of respondents, by race/ethnicity, Sep 2018)
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