The ever-changing CMO, capturing B2B audiences, and just how right is the customer?

Audio by Rachel Hasson, and Dave Frankland  | Jan 24, 2022
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The ever-changing CMO, capturing B2B audiences, and just how right is the customer?
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eMarketer Podcast
United States

On today's episode, we discuss why CMO tenure is falling, what is keeping them up at night, what they should cut back on, and more. We then talk about the best ways to reach and engage with B2B decision-makers and just how right the customer is these days. Tune in to the discussion with eMarketer principal analyst at Insider Intelligence Dave Frankland.

Average US CMO Tenure, 2009-2020 (months)
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