The era of the chief customer officer, authentic diversity, and the data gold rush

Audio by Rachel Hasson, and Dave Frankland  | Dec 14, 2021
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The era of the chief customer officer, authentic diversity, and the data gold rush
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eMarketer Podcast
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On today's episode, we discuss why many companies are now scrambling to appoint a chief customer officer, what makes for a good one, and what might trip them up. We then talk about what it means to be authentically diverse and how recent (and potential) privacy moves have prompted companies to amass customer data. Tune in to the discussion with eMarketer principal analyst at Insider Intelligence Dave Frankland.

Changes Their Company Has Made to Their Digital Marketing Strategy to Adapt to New Customer Behaviors According to Marketers Worldwide, Aug 2021 (% of respondents)
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