Disney+ and the power of the bundle, original and exclusive content, and AT&T's DirecTV plans
On today's episode, we discuss whether Disney+ can overtake Netflix as the top streaming service and how important subscription bundles will be in the future. We then talk about which of the streaming platforms is winning the "original" and "exclusive" content battle, Netflix's free content strategy, and AT&T's plans for DirecTV. Tune in to the discussion with eMarketer senior analyst at Insider Intelligence Ross Benes.
%20scale(0.100000,-0.100000)%22%0A%20%20fill=%22%23000000%22%20stroke=%22none%22%3E%0A%20%20%3C/g%3E%0A%3C/svg%3E%0A)
Subscribe to the "Behind the Numbers" podcast on SoundCloud, Apple Podcasts, Pandora, Spotify, or Stitcher.
Made possible by
Fabrick™ — Neustar's identity-based customer cloud for brands, publishers, and platforms — powers data management, media activation, and marketing analytics for a future without cookies and MAIDs. Drive stronger outcomes and gain a competitive advantage in the new post-device-ID reality with the latest in identity-powered media and measurement. Learn More.