The Daily: The future of real-time insights, reading consumer confidence, and the 2024 cookieless future looms large

Audio by Suzy Davidkhanian  | Dec 19, 2023
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The Daily: The future of real-time insights, reading consumer confidence, and the 2024 cookieless future looms large
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eMarketer Podcast
Consumer Attitudes on Marketing
Brand Marketing
United States

On today's podcast episode, we discuss consumer spending over the holidays, how transaction data can help brands build deeper relationships with their customers, and what's next for consumer purchase data. "In Other News," we talk about Google starting to phase out cookies in a few weeks and what to make of the economy's mixed signals. Tune in to the discussion with our vice president of content Suzy Davidkhanian and Jonathan Silver, founder and CEO of Affinity Solutions.

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Affinity Solutions

Transform insights into impact with Affinity Solutions, your window into unparalleled consumer purchase insights. By analyzing data from over 140 million cards, Affinity Solutions informs personalized action plans that resonate with your market, driving growth and precision in every transaction. Visit www.affinitysolutions.com and lead with data.

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