The Daily: AppTrackingTransparency Turns One, TikTok's Third Party Cookies, and Display Ads Direction

On today's episode, we discuss where we are one year into Apple's AppTrackingTransparency (ATT) update. Who are the biggest winners and losers thus far, is ATT in fact anticompetitive, and how will ATT continue to shape the advertising space? "In Other News," we talk about TikTok adding third party cookies to its pixel and where US display advertising is heading. Tune in to the discussion with our analyst Evelyn Mitchell.

Subscribe to the “Behind the Numbers” podcast on Apple Podcasts, Spotify, Pandora, Stitcher, Podbean or wherever you listen to podcasts.

Made possible by

MNTN

Unlock the Power of TV for your Business

TV advertising is powerful but traditionally expensive and complex. That’s why Marketing Architects created All-Inclusive TV. They invest their OWN money to produce, analyze, and optimize your campaign. All you pay for is media. It's so revolutionary, they wrote a book about it.

Click here to get your free copy.

"Behind the Numbers" Podcast