The news: Podcasts are redefining the media landscape as Netflix eyes video podcasts and Patreon inks new partnerships with Sony and Wondery.
- Netflix’s potential podcast offering could include interactive ecommerce features within podcasts like pop-ups, one-click shopping with a “buy now” button, and embedded QR codes. The platform could also leverage its extensive audience data to promote ultra-targeted shopping recommendations and boost sales.
- Patreon’s new partnership with Sony will make select Sony Music podcasts available on Patreon, including “Getting Better with Jonathan van Ness” and “This is History,” while its partnership with Wondery will make podcasts like “Scamfluencers” and “Killer Psyche” available. Patreon will also offer listeners exclusive fan perks and content as part of the partnership.