Brand Anatomy: How LensDirect leveraged subscriptions to build an upstart D2C company

It’s our third episode of Brand Anatomy, where we get exclusive looks inside leading brands! Today, eMarketer Briefing director Jeremy Goldman sits down with Ryan Alovis, CEO of LensDirect, to discuss how his direct-to-consumer (D2C) brand pivoted toward subscriptions to build a profitable D2C business, what marketing channels he leverages, and the benefits of being a smaller, more nimble player in the market.

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