Podcast | Are Digital Marketers Ignoring Older Americans?

Podcast | Are Digital Marketers Ignoring Older Americans?

eMarketer’s principal analyst, Mark Dolliver and vice president of multimedia Paul Verna talk about how older folks are being left behind in the digital world. How big is the digital adoption gap between younger and older Americans? At what age does digital adoption drop off? Is there an older digital audience that advertisers are overlooking?

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