The Podcast Advertising​ Opportunity

Market Insights for Ad Buyers, Media Platforms, and Solution Providers

Report by Blake Droesch  | UPDATED: Jan 8, 2026
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About This Report
The rise of video podcasts has transformed the medium, creating new opportunities for advertisers. But as the ecosystem becomes more sophisticated, complexities are creating challenges for ad buyers and media platforms.​
Topics
Podcasts
United States
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The rise of video podcasts has transformed the medium. Engagement has grown among younger listeners, and usage is shifting across devices and platforms. At the same time, programmatic media buying and other dynamic ad opportunities are bringing new opportunities to advertisers—but also more complexities.  ​

This deck will:​

  • Help brands and agencies build their podcast advertising strategies.​
  • Help media platforms pitch podcast advertising opportunities to brands and agencies.​
  • Help solutions providers pitch their services to ad buyers and ad sellers in the podcast and audio space. ​

Here’s what’s in the full report

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      First Published on Jan 6, 2026

      authors

      Blake Droesch

      Contributors

      Ross Benes
      Senior Analyst
      Eleni Digalaki
      Vladimir Hanzlik
      Executive Editor and SVP, Content
      Chris Keating
      Wendy Malloy
      Director, Reports Editor
      Emma Noyes
      Graphic Designer, Data Visualization
      Sakina Thanawala
      Copy Editor
      Matt Torpey
      Senior Chart Editor