Podcast Advertising Helps Consumers Trust Your Brand

Now that more than 70 million people in the US listen to podcasts, advertisers of all types are trying to get listeners' attention on the emerging channel. Home security company Simplisafe is one of those brands, and eMarketer's Andrew Lipsman spoke with Alex Shear, the company's director of acquisition, about why investing in podcast advertising was the right move and how the brand creates powerful ads that audiences actually want to hear.

Podcast advertising isn't a giant portion of our total marketing spend, but we're excited about it. It combines the elements of host affinity and endorsement, while also reaching a different audience that doesn't necessarily listen to the radio.