The news: Pinterest has launched generative AI tools for advertisers as part of its Performance+ suite, TechCrunch reports. The announcement was made at its Pinterest Presents advertiser event.
- Advertisers can now use AI to transform flat or plain product backgrounds into lifestyle imagery, enhancing their Pinterest Product Pins (ads) to attract more clicks.
- The genAI feature allows the creation of more engaging product visuals with simple prompts and enables advertisers to produce campaigns with 50% less input, a streamlined way to drive improved results.