Perplexity’s ad model could be lucrative, but sponsored answers could confuse users

Article by Grace Harmon  | Sep 25, 2024
Download
Perplexity’s ad model could be lucrative, but sponsored answers could confuse users
Share
Topics
Artificial Intelligence (AI)
Digital Advertising
Worldwide

The news: Perplexity AI is looking for brand partnerships as it plans to integrate an ad model within its chatbot in Q4.

  • The AI startup wants brands to bid on ad space for sponsored chatbot answers to user queries.
  • Perplexity is reportedly in talks with Nike and Marriott, per The Financial Times.

Latest Reports

Infopack: Travel 2024
Report
Infopack: Travel 2024
Q3 2024 Ad Spending Forecast and Trends
Report
Q3 2024 Ad Spending Forecast and Trends
Data Drop: 4 Charts on Banks’ Generative AI Preparedness
Report
Data Drop: 4 Charts on Banks’ Generative AI Preparedness
Attention Metrics Ecosystem 2024
Report
Attention Metrics Ecosystem 2024
US Payments Digital Ad Spending 2024
Report
US Payments Digital Ad Spending 2024
US Ad Spending by Industry 2024
Report
US Ad Spending by Industry 2024
US Creator-Driven Commerce 2024
Report
US Creator-Driven Commerce 2024
US CTV Time Spent vs. Ad Spending 2024
Report
US CTV Time Spent vs. Ad Spending 2024
UK Digital Ad Spending by Industry 2024
Report
UK Digital Ad Spending by Industry 2024
Canada Digital Ad Spending by Industry 2024
Report
Canada Digital Ad Spending by Industry 2024
Affiliate Marketing 2024
Report
Affiliate Marketing 2024
How CMOs Are Maximizing ROI
Report
How CMOs Are Maximizing ROI
7 Charts That Define Digital Markets in 2024 and Beyond
Report
7 Charts That Define Digital Markets in 2024 and Beyond
US Retail Technology 2024
Report
US Retail Technology 2024
Gen Z Path to Purchase 2024
Report
Gen Z Path to Purchase 2024

Popular on EMARKETER

TikTok launches search ads to boost conversions
Article
TikTok launches search ads to boost conversions
US Ad Spending by Industry 2024
Report
US Ad Spending by Industry 2024
Attention Metrics Ecosystem 2024
Report
Attention Metrics Ecosystem 2024
Reddit reinvigorates leadership to drive advertising expansion
Article
Reddit reinvigorates leadership to drive advertising expansion
Q3 2024 Ad Spending Forecast and Trends
Report
Q3 2024 Ad Spending Forecast and Trends
US CTV Time Spent vs. Ad Spending 2024
Report
US CTV Time Spent vs. Ad Spending 2024
Majority of marketers use YouTube as an awareness driver
Article
Majority of marketers use YouTube as an awareness driver
6 predictions for the future of tech and media in 2024
Article
6 predictions for the future of tech and media in 2024
Meta Connect 2024 reveals AI, VR, and AR innovations
Article
Meta Connect 2024 reveals AI, VR, and AR innovations
What consumers want from brands in 2024: 5 key stats
Article
What consumers want from brands in 2024: 5 key stats
FTC calls for aggressive ad industry regulation, but Khan’s tenure is uncertain
Article
FTC calls for aggressive ad industry regulation, but Khan’s tenure is uncertain
Social media overtakes search engines for discovery among Gen Z and millennials
Article
Social media overtakes search engines for discovery among Gen Z and millennials
Google’s defense strategy: 5 key arguments in DOJ antitrust case
Article
Google’s defense strategy: 5 key arguments in DOJ antitrust case
Ad agencies warn of retail media’s “diminishing returns”
Article
Ad agencies warn of retail media’s “diminishing returns”
Perplexity’s ad model could be lucrative, but sponsored answers could confuse users
Article
Perplexity’s ad model could be lucrative, but sponsored answers could confuse users

Latest Forecasts

Ride Share Sales, US
Forecasts
Ride Share Sales, US
Digital Ad Spending, Bolivia
Forecasts
Digital Ad Spending, Bolivia
Total Media Ad Spending, Bolivia
Forecasts
Total Media Ad Spending, Bolivia
Traditional Media Ad Spending, Bolivia
Forecasts
Traditional Media Ad Spending, Bolivia
Digital Ad Spending, Ecuador
Forecasts
Digital Ad Spending, Ecuador
Traditional Media Ad Spending, Ecuador
Forecasts
Traditional Media Ad Spending, Ecuador
Total Media Ad Spending, Ecuador
Forecasts
Total Media Ad Spending, Ecuador
Digital Ad Spending, Paraguay
Forecasts
Digital Ad Spending, Paraguay
Total Media Ad Spending, Paraguay
Forecasts
Total Media Ad Spending, Paraguay
Traditional Media Ad Spending, Paraguay
Forecasts
Traditional Media Ad Spending, Paraguay
Digital Ad Spending, Qatar
Forecasts
Digital Ad Spending, Qatar
Total Media Ad Spending, Qatar
Forecasts
Total Media Ad Spending, Qatar
Traditional Media Ad Spending, Qatar
Forecasts
Traditional Media Ad Spending, Qatar
Digital Ad Spending, Saudi Arabia
Forecasts
Digital Ad Spending, Saudi Arabia
Total Media Ad Spending, Saudi Arabia
Forecasts
Total Media Ad Spending, Saudi Arabia

"Behind the Numbers" Podcast

The Weekly Listen: Brand logos you can feel, can Amazon’s new “Shark-Tank”-style show catch on, and more
Audio
The Weekly Listen: Brand logos you can feel, can Amazon’s new “Shark-Tank”-style show catch on, and ...
The Daily: AI models that can “reason”, the push to invent a new AI device, and the possibility of “Safe SuperIntelligence”
Audio
The Daily: AI models that can “reason”, the push to invent a new AI device, and the possibility of ...
Reimagining Retail: The Unofficial Most Interesting Retailers List (September)
Audio
Reimagining Retail: The Unofficial Most Interesting Retailers List (September)
The Daily: Very specific 2024 predictions (Fall edition) part 2—Why ByteDance will sell TikTok, a kids online safety law, and a Dish/DirecTV merger
Audio
The Daily: Very specific 2024 predictions (Fall edition) part 2—Why ByteDance will sell TikTok, a ...
The Daily: Very specific 2024 predictions (Fall edition) part 1—Rejecting GenAI, Chrome’s consent workflow, and Tubi ascends
Audio
The Daily: Very specific 2024 predictions (Fall edition) part 1—Rejecting GenAI, Chrome’s consent ...
The Weekly Listen: What happens if TikTok is (or isn’t) banned in the US, what marketers get most wrong about consumers, and more
Audio
The Weekly Listen: What happens if TikTok is (or isn’t) banned in the US, what marketers get most ...
The Daily: Google’s digital ad tech antitrust trial—The DoJ’s case against them and the search giants defense
Audio
The Daily: Google’s digital ad tech antitrust trial—The DoJ’s case against them and the search ...
Reimagining Retail: Gen Z’s path-to-purchase—What most folks get wrong about them and how social media influences in-store behavior
Audio
Reimagining Retail: Gen Z’s path-to-purchase—What most folks get wrong about them and how social ...
The Daily: How generations use social media—Gen Z’s actual favorite platform, the one Boomers are adopting the fastest, and more
Audio
The Daily: How generations use social media—Gen Z’s actual favorite platform, the one Boomers are ...
The Daily: What to make of democratic countries (like Brazil) banning social media apps (like X)
Audio
The Daily: What to make of democratic countries (like Brazil) banning social media apps (like X)
The Weekly Listen: Does Facebook actually have a young person problem, the interactive ads of the future, and more
Audio
The Weekly Listen: Does Facebook actually have a young person problem, the interactive ads of the ...
The Daily: How travel Is changing—Has it actually fully recovered, how budget airlines are pivoting, and more
Audio
The Daily: How travel Is changing—Has it actually fully recovered, how budget airlines are pivoting, ...
Reimagining Retail: Why are so many new peer-to-peer resale marketplaces are being launched and how they can succeed
Audio
Reimagining Retail: Why are so many new peer-to-peer resale marketplaces are being launched and how ...
The Banking & Payments Show: Financial Media Networks
Audio
The Banking & Payments Show: Financial Media Networks
The Daily: Why the California AI bill matters so much, what AI rules are missing, and more
Audio
The Daily: Why the California AI bill matters so much, what AI rules are missing, and more